Proposal.
Sharbatly Fruit · Jeddah, Saudi Arabia
When we say we immerse ourselves in a brand, we mean it.
Currently living, breathing and apparently wearing Sharbatly.
Who we are
We create sound.
WithFeeling is an award winning global sonic branding and audio agency. We partner with the world's most ambitious brands to build sound identities that are distinctly ownable, deeply resonant, and engineered to last a lifetime.
From brand anthems and sonic logos to complete audio ecosystems, every touchpoint is crafted with intention, and with feeling.
A complete sonic identity starts with one ownable hero track. Within it sits a signature sonic logo, crafted note by note. That core motif recurs throughout the wider track, then adapts endlessly into one identity with many expressions, extending across a complete toolkit, from UX and UI to IVR, events and social.
How we work
Our Approach
Five steps take a brand from a feeling to a living sonic identity.
Check Your Current Sound
Spot what you're already playing, and whether it's on brand or off key.
Decide Your Sound Style
Figure out what your brand should actually sound like.
Create Your Sound
Turn the direction into real, finished audio.
Put It All Together
Roll it out without anyone going rogue.
Keep It Fresh
Don't let it get stale.
For Sharbatly this becomes one signature, extended and adapted across every part of your fresh-produce business.
Selected work
Highlights
Ministry of Tourism, Saudi Arabia
The Sound of Saudi
A national sonic identity for the Ministry of Tourism of Saudi Arabia, translating “Endless Discovery” into sound. We wove Hijazi, Najdi and Khaleeji traditions, the duff, rabab, qanun and oud, recorded with traditional vocalists and choirs, into one contemporary brand sound built to carry the warmth of Saudi hospitality across global ceremonies, broadcast and the smallest digital touchpoints.
World Expo Bid, Riyadh
Riyadh Expo 2030
The sonic moment for Riyadh’s World Expo 2030 reception, scoring the celebration as the Kingdom marked its successful bid. The composition fuses Saudi musical heritage with a global, future facing sound, designed to resonate with audiences in Paris and at home.
National Transformation, KSA
Saudi Vision 2030
A full mix anthem celebrating Saudi Vision 2030, the Kingdom’s national transformation programme. Blending orchestral scale with contemporary Saudi sound, the track captures the ambition and pride of a nation in motion, crafted for National Day stages and broadcast moments.
Diriyah Biennale Foundation
Islamic Arts Biennale
An award winning sonic identity for the Islamic Arts Biennale in Jeddah, a landmark celebration of Islamic art, faith and craft. Made with .Pomelo and the Diriyah Biennale Foundation, it earned Bronze at the Clio Music Awards and a win at the International Sound Awards.
Diriyah Biennale Foundation
Diriyah Contemporary Art Biennale
A contemporary sonic identity for the Diriyah Contemporary Art Biennale, staged by the Diriyah Biennale Foundation in the historic heart of Riyadh. We crafted a sound world that threads through the exhibition’s pavilions and outdoor spaces, framing each artwork and inviting visitors to move, pause and reflect.
Riyadh Oases, KSA
FoodSphere
An immersive sonic identity for Riyadh Oases FoodSphere, the first of eight planned urban oases, inaugurated by the Mayor of Riyadh in 2025. Across an 11,000 m² multi-sensory journey through its honey, oasis and biosphere zones, we composed more than four hours of original music connecting food, nature and Saudi culinary heritage.
A Flagship World Expo
Expo 2020 Dubai
As executive director and producer of Expo 2020 Dubai’s official theme song and music video, we crafted a sonic identity for a global stage. Our objective was to encapsulate the spirit of Dubai and the ethos of the Expo into a sound that was both universal and distinctive, blending traditional Emirati elements with a modern sonic approach.
Your Bazaar, Dubai
Your Bazaar
A gold-winning sonic identity for Your Bazaar, a Dubai online marketplace serving over 100 nationalities. Blending familiarity, rhythm and real-world cues into an audio brand as intuitive as it is memorable, the work earned Gold at the 2025 Transform Awards MEA.
Dubai Airports, UAE
Dubai Airports
A sonic identity for Dubai Airports, one of the world’s busiest international hubs. We crafted a welcoming, distinctly Emirati sound system, spanning arrival, wayfinding, boarding and lounges, designed to guide millions of travellers and make every journey through the airport feel calmer, clearer and unmistakably Dubai.
Aquarabia, Qiddiya
Aquarabia Waterpark
A playful, immersive sonic identity for Aquarabia, the Kingdom’s first and largest water theme park within Qiddiya City. We built a sound world that carries guests through the park’s rides, zones and gathering spaces, turning arrival, anticipation and every splash into part of the experience.
Heritage & Culture
City Living Museum
An atmospheric sonic identity for the City Living Museum, an immersive cultural destination celebrating heritage and everyday life. We composed a soundscape that guides visitors through its galleries and shared spaces, grounding each exhibit in a deep sense of place and memory.
Your brand, in sound
Every touchpoint, heard.
We understand Sharbatly’s brand values, freshness, quality, trust and heritage, and we are excited to explore how each one can be represented through sound.
Sound is how we capture that story, a family business rooted in the Kingdom since the 1930s, a legacy carried and trusted across generations. We turn nearly a century of heritage into a melody people recognise, so the Sharbatly name doesn’t just sit on the shelf, it lives in the homes of the nation.
From the first market visit to the final delivery, every moment a customer meets Sharbatly becomes a chance to express one consistent, ownable identity.
Proposed process
Project timeline
An indicative path from first workshop to final handover.
Sonic identity development
Creative workshops
Development of multiple routes
Refinement
Hero asset handover
1–2 weeksHandover package
- 90s Hero Brand Track + cutdowns
- 3–5s Sonic Logo
- IVR Loop
- Sonic Guidelines
Scope & investment
Assets & cost
Core deliverables
Secondary optional assets
